Born in the 1980s, LUDE® is a renowned export brand and shoe-care specialist in the development and production of shoe polish.

Its shoe-care series ranges from cleaner and refreshener, solid and liquid shoeshine, brush and sponge, etc. By deeply nourishing the leather, the universally acclaimed wax formula of the LUDE® shoe polish in particular leaves a lasting shine and durable protection to the footwear.

The LUDE® products has been trusted by customers worldwide for its high-quality standards and differentiated positioning, where its cost-effective strategy drives sustained growth and brand awareness in West Asia, West Africa, Central and South America.